Enduring Strength

ProValue® Insurance is an independent agency providing customized insurance products and business services to organizations in need of risk transfer. Delivering unparalleled knowledge and experience, ProValue helps protect against more than organizational risk, offering coverages for personal assets to individuals throughout Mid-America.

Founded in 1947, ProValue Insurance has grown to become one of the largest leading independent insurance agencies providing business risk protection and personal insurance coverages in the state of Kansas and throughout Mid-America.

1947

Kansas Farmers Service Association was incorporated under the laws of Kansas in 1947. The association was organized to provide insurance and auditing, taxation, and patronage, and by-law services for all types of cooperatives.
1972

25th (Silver) Anniversary. Services were expanded to include all types of insurance for cooperatives, employees, and members of cooperatives, offering pension plans, group life, and insurance coverages.
1991

Risk Management services, now known as Safety & Compliance, were introduced to customers.
1997

KFSA celebrated its 50th (Golden) Anniversary.
1999

Ag Services, LLC was established as an expansion of KFSA's Risk Management services (now known as ProValue | Safety & Compliance).
The company is led by a 5-member board and managed by KFSA.
2002

KFSA's main office was relocated to it's current location in Hutchinson, KS.
2003

Rural Insurance Services of Kansas (RISK) was licensed and contracted through Elliot Insurance in Hutchinson, KS. This was the beginning of KFSA's farm insurance program.
2004

KFSA and Lindburg & Vogel (now Lindburg Vogel Pierce Faris, Chartered) joined together to create ProValue, LLC, a company focused on providing their common clients with business services such as assistance with mergers and acquisitions, feasibility studies and strategic planning.
2005

KFSA purchased Elliott Insurance, located in Hutchinson, KS, expanding it's insurance services to include personal products such as home, auto and life.
2012

KFSA purchased Rutter Cline Associates (RCA) based out of Garden City, KS.
2015

ProValue, LLC, the human resource, payroll and training company, became a wholly owned venture of KFSA.
2019

KFSA undergoes a name change and rebrand to further ensure growth for the future as a cooperative and insurance agency.